The AURA homepage is built as a conversion-optimised sequence. Every section has a specific job. Understanding the intent behind each section helps you customise it without breaking its purpose.

Sticky Nav

Establishes brand identity and commercial intent immediately. Logo left, navigation center, Sign In and Contact Sales right. The gold Contact Sales button is the primary commercial CTA at the top of the funnel. Do not change it to ALL CAPS — sentence case is intentional.

Hero

The highest-leverage section on the site. Warm coral-rose gradient globe, Cormorant Garamond Light headline, gold primary CTA. Designed to communicate scale and trust in under three seconds. Keep the headline under 10 words — the Light serif rendering loses impact when it wraps.

Trust Microcopy

One line below the hero CTAs: "Trusted by high-growth teams across 40+ countries." This reduces friction immediately after the first CTA impression. Update the number to reflect your actual reach — a specific true number always outperforms a round estimated one.

Logo Bar

Scrolling company logos. Social proof through brand recognition. Replace placeholders with real customer, partner, or integration logos before launch. Keep logos monochrome — colorful logos break the warm palette.

Features Section

Three to four feature cards communicating core product capabilities. Lead with outcomes, not technical descriptions. "99.99% uptime" outperforms "Reliable infrastructure" every time.

Metrics Row

Four headline numbers: uptime, API latency, integrations count, and a fourth metric of your choice. Numbers do more trust-building work per pixel than any other element on the page. All four should be real or credibly aspirational.

Pricing

Three-tier pricing table anchoring value and driving commercial conversations. Enterprise must always show a higher price point than Scale — a lower Enterprise price breaks trust instantly.

Blog Preview

Three latest posts from the Blog CMS collection. The eyebrow reads "INTELLIGENCE" — positioning the blog as strategic content, not a company news feed.

Footer

Full sitemap, social links, and legal links. Tagline: "Infrastructure for ambitious platforms." Do not reduce this to "© 2024 Company Name" — the tagline is a final brand impression.